Digital marketing and E-commerce

• What is digital marketing?

  Use of digital means to promote products
• How does digital marketing relate to traditional marketing?

  It shares principles and adds new approaches
• When did digital marketing start to become popular?

  In the 1990s with internet adoption
• What are the key takeaways of digital marketing?

  • Promotes products via websites and social media
  • Tools available to measure campaign effectiveness
  • Challenge of standing out in a saturated market
• What does marketing encompass?

  Techniques to promote products and services
• Why did companies shift to digital marketing?

  Internet provided new ways to reach consumers
• What impact did new technologies have on marketing strategies?

  Forced companies to rethink budgets and strategies
• What was a popular marketing tool in early digital marketing?

  Email marketing
• How did search engines change marketing?

  Allowed businesses to tag and keyword items
• What role do social platforms play in digital marketing?

  Track user data and target specific audiences
• What is e-commerce generally regarded as?

  Trading of goods and services online
• What does e-commerce involve beyond trading goods?

  Economic activities and electronic payments
• How does e-commerce differ from e-business?

  E-commerce involves transactions, e-business involves activities
• What are examples of e-commerce?

  Dropshipping, crowdfunding, online shopping
• What are the four main types of e-commerce?

  1. Business-to-Consumer (B2C)
  2. Business-to-Business (B2B)
  3. Consumer-to-Business (C2B)
  4. Consumer-to-Consumer (C2C)
• What is the most common e-commerce model?

  Business-to-Consumer (B2C)
• What does the B2C model involve?

  Direct transactions between businesses and consumers
• Which companies practice the B2C model?

  Facebook, Amazon, Walmart
• What is the B2B e-commerce model?

  Businesses transact with other businesses
• Why is B2B appreciated in certain industries?

  High-end products or services are exchanged
• What is the C2B model?

  Consumers exchange products/services with businesses
• Who typically uses the C2B model?

  Freelancers and independent contractors
• What is the C2C e-commerce model also known as?

  Peer-to-Peer (P2P) e-commerce
• How does C2C work?

  Consumers exchange goods/services via third-party platforms
• What are examples of C2C platforms?

  eBay and Facebook Marketplace
• What are the benefits of e-commerce?

  • Large variety of products and services
  • Diverse transaction methods
  • Global reach for businesses
  • Easy online product/service listing
  • Convenient access for consumers
• What are the advantages of e-commerce?

  • Ease and speed of access
  • Availability 24/7
  • Wide range of products/services
  • No domestic limitations
  • Easy and secure payment methods
• What is a disadvantage of e-commerce regarding delivery?

  Delivery wait time for products
• What security issues can arise in e-commerce?

  Spam websites selling fake products
• What is a limitation of e-commerce regarding product experience?

  Inability to feel products before purchase
• How does customer service differ in e-commerce?

  Limited hours compared to physical stores
• What is the current trend in the e-commerce industry?

  • Rapid growth post-COVID-19
  • Popularity among businesses and consumers
  • Leading brands include Alibaba and Amazon
• What are the key takeaways about e-commerce?

  • E-commerce involves transactions over electronic media
  • More than just trading goods and services
  • Distinct from e-business activities
  • Four main models: B2C, B2B, C2B, C2C