reading and writing skills should enable an individual to tackle the tasks that unfold in everyday life
Literacy
the ability to identify, understand, interpret, create, communicate and compute using printed and written materials associated with varying contexts
Media
the physical objects used to communicate with. or the mass communication through physical objects, any physical object usedto communicate messages. such as radio, television, computers, film, etc.
Media Literacy
the ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage withtraditional media and new technologies.
Analyze
or consumer skill, recognizes that she is actively negotiating meaning with media "texts" and is aware of factors that affect that negotiation
Augment
or user skill, person is able to locate appropriate additional resources to further study any topic of interest
Influence
or producer skill, person is able to deliberately change the impact or meaning of messages