types and explanations of conformity

• what does compliance mean?


  going along with others in public but not privately
• what does identification mean

  when we identify with a group we want to be apart of
• what does internalisation mean

  genuinely accepting group norms, private and public
• who proposed a two process theory, stating that there are two reasons behind why people conform

  deutsch and gerard 1955
• what is informational social influence (isi)

  desire to be right because of a lack of information

  so people look for others for how to behave
• isi is a cognitive process
• what is normative social influence (nsi)

  a desire to fit in
• is ISI a cognitive or emotional process 


  cognitive
• is NSI an emotional process or cognitive ?

  emotional
• which psychologist proposed ISI

  Sherif 1935
• which psychologist proposed NSI

  Asch 1951
• what is a strength of ISI

  supported by research
• what is a weakness of ISI 


  doesn’t effect everyone in the same way
• what is another weakness of ISI and NSI

  they often occur together backing the evidence of the two process theory
• what is a strength of NSI

  supported by research