opportunity

• What characterizes opportunity sampling?

  Participants are chosen based on availability and proximity
• How is opportunity sampling conducted?

  By selecting anyone willing to participate
• What is an example of opportunity sampling?

  Asking students at a university to participate
• What is a strength of opportunity sampling?

  It is quicker and easier to implement saves money
• What is a limitation of opportunity sampling?

  Can be bias as only people in the area in that time can take part.

  Researcher may consciously or unconsciously pick who they ask and may select particular individuals according to their own subjective preferences.