Cultural bias

• Cultural bias


  Tendency to judge all people in terms of your own cultural assumptions
• Ethnocentrism


  The use of our own culture as a basis for judgements about other groups
• Cultural relativism 


  In studying another culture, we need to try to understand the way that culture sees the world
• How can cultural relativism create an alpha bias

  The assumption of real differences causes psychologists to overlook universals
• How can ethnocentrism create an alpha bias

  One's own culture is seen as better and other cultures are devalued
• How can ethnocentrism create a beta bias

  If psychologists believe their view is the only view, differences are ignored
• How can cultural relativism lead to beta bias

  Assuming the same rules apply universally