types of conformity

• What is conformity?

  A change in behavior or opinions
• How does society influence conformity?

  Society encourages conformity through social norms
• What are three types of conformity according to Kelaman (1958)?

  Compliance, Identification, Internalisation
• What is compliance in terms of conformity?

  • Going along with others publicly
  • No internal change in opinions
  • Behavior stops when group pressure ceases
• What is identification in terms of conformity?

  • Changing opinions to fit in with a valued group
  • Publicly changing behavior even if disagree
  • Desire to be part of the group
• What is internalisation in terms of conformity?

  • Genuine acceptance of group norms
  • Both public and private change in behavior
  • Likely to be a permanent change
• What are the two types of social influence proposed by Deutsch and Gerard (1955)?

  Informational and Normative social influence
• What is informational social influence (ISI)?

  • Relates to who has better information
  • Occurs when uncertain about right behavior
  • Cognitive process to be correct
• When is informational social influence likely to occur?

  In new or ambiguous situations
• What is normative social influence (NSI)?

  Conformity to fit in and gain acceptance
• When is normative social influence likely to occur?

  • With strangers or new groups
  • Seeking approval from friends
  • In stressful situations needing support
• What is a strength of informational social influence?

  People conform when unsure of knowledge
• What did Lucas et al (2006) find about conformity?

  Greater conformity to difficult questions
• What is a limitation of informational social influence?

  It does not affect everyone equally
• What did Asch (1955) find about conformity levels?

  Different types of people conform differently
• What did Asch (1951) discover about participants' behavior?

  Many conformed to wrong answers due to pressure
• How did writing answers affect conformity rates in Asch's study?

  Conformity rates dropped to 12.5%
• What are individual differences in normative social influence?

  • Not everyone is affected equally
  • nAffiliators crave acceptance more
  • Less concerned individuals conform less
• What did McGhee and Teevan (1967) find about students and conformity?

  Students needing affiliation conformed more
• What are the three types of conformity?

  1. Compliance
  2. Identification
  3. Internalisation
• What are the explanations for conformity?

  • Normative social influence
  • Informational social influence