Social change

• What is social change?

  Social change is the alteration of the social order of a society which may include changes in social institutions, social behaviours or social relations.
• How would social change happen using normative social influence/compliance?

  Group norms can be used, once a group norm is created, people who go against this norm risk rejection from the group/are less likely to fit in
• How would social change happen using informational social influence/internalisation?

  If evidence is presented in favour of a particular view, people will change their beliefs/behaviour to gain knowledge and be right
• How would social change happen using explanations of obedience?

  Law changes mean that people will need to obey legitimate authority (the government) or they risk being punished
• How would social change happen using consistency?

  A minority must be stable in their opinion over time and there must be agreement among the members of the minority.
• How would social change happen using commitment?

  A minority must be dedicated to their cause. The greater their dedication, the greater their influence. This should involve some kind of personal sacrifice.
• How would social change happen using flexibility?

  Although a minority must be consistent, they must show a willingness to compromise when expressing their opinions.
• First step of social change

  Drawing attention
• Second step of social change

  Consistency
• Third step of social change


  Deeper processing
• Fourth step of social change

  The augmentation principle
• Fifth step of social change

  The snowball effect
• Sixth step of social change

  Social cryptoamnesia
• Synchronic


  Same views
• Diachronic


  Over a long period of time
• Consistency


  All members of the minority be synchronic and diachronic
• Compromise


  Members should be flexible and acknowledge what the majority think/believe - being too inflexible may make others think you don't care about their views
• Commitment


  Members show their dedication to their cause by making sacrifices, dedicating time and money to group-related activities and perhaps breaking the law