minority influence

• What does the term minority influence mean?

  When a small group persuades others
• What is the outcome of minority influence on attitudes?

  It leads to internalisation or conversion
• How does minority influence differ from conformity?

  Minority influence changes beliefs; conformity changes behavior
• What are the three factors that impact minority influence?

  • Consistency
  • Commitment
  • Flexibility
• How does consistency affect minority influence?

  More repetition increases interest and rethinking
• What is synchronic consistency?

  All members say the same thing
• What is diachronic consistency?

  Consistent over a long period
• Why is commitment important for minority influence?

  It shows dedication and draws attention
• What is the augmentation principle?

  Majority pays attention to committed minorities
• What did Nemeth (1986) argue about flexibility?

  Too much consistency can be off-putting
• What is the balance needed in minority influence?

  Between consistency and flexibility
• What did Moscovici et al's study show about consistent minorities?

  They had a greater effect on others
• What did Wood et al (1994) find in their meta-analysis?

  Consistent minorities were the most influential
• Why are messages from consistent minorities more effective?

  They are more deeply processed and enduring
• What are the strengths and weaknesses of the scientific approach to studying minority influence?

  Strengths:

  • Controlled conditions enhance internal validity
  • Clear distinction between minority and majority

  
  

  Weaknesses:

  • Lack of mundane realism
  • Limited external and ecological validity
• What did the variation of Moscovici's study show about private responses?

  Minority viewpoint showed greater influence
• What percentage of votes did Mebyon Kernow receive in 2015?

  1.3%
• What characteristics do minorities need to activate change in a majority?

  • Consistency
  • Commitment
  • Flexibility
• What is the task related to minority groups in the lesson?

  Assess influence of various minority groups
• What is the final task mentioned in the lesson?

  Complete the check it questions on page 33