Market segmentation

• What is the purpose of market segmentation?

  To target specific customer groups effectively
• What are the key differentiators in market segmentation?

  Demographics, geography, psychographics, behavior
• Which group might a business target using demographic segmentation?

  Women aged 40 to 50 with full-time jobs
• What does geographic segmentation focus on?

  Customers' physical locations and environments
• How does demographic segmentation categorize customers?

  By age, gender, marital status, and more
• How might a business adapt its support for Australian customers?

  By considering local time zones and languages
• What is an example of cultural differences in marketing?

  Red is lucky in China, dangerous in the UK
• What does psychographic segmentation examine?

  Customers' personal qualities and lifestyles
• Which interests might psychographic segmentation target?

  People who enjoy playing football
• What does behavioral segmentation analyze?

  Customers' purchasing habits and reasons for buying
• How might a coffee shop segment its customers behaviorally?

  By daily, weekly, and occasional customers
• What are the types of market segmentation?

  • Demographic segmentation
  • Geographic segmentation
  • Psychographic segmentation
  • Behavioral segmentation
• What factors are included in demographic segmentation?

  • Age
  • Gender
  • Marital status
  • Race and ethnicity
  • Religion
  • Family size
  • Income
  • Occupation
  • Education level
  • Socio-economic group
• What factors are considered in geographic segmentation?

  • Physical locations
  • Time zones
  • Urban or rural environments
  • Local languages
• What personal qualities are examined in psychographic segmentation?

  • Social class
  • Attitudes
  • Lifestyles
  • Personalities
• What habits are analyzed in behavioral segmentation?

  • Purchasing habits
  • Reasons for buying
  • Desired product benefits
• What is an example of demographic segmentation?

  Women aged 40 to 50 with full-time jobs
• What does geographic segmentation help businesses understand?

  Audience-specific factors based on location
• What is an example of behavioral segmentation?

  Daily, weekly, and occasional customers
• How does demographic segmentation help businesses?

  By targeting specific customer groups effectively
• How do cultural differences impact marketing strategies?

  They inform how colors and symbols are perceived