Place

Cards (20)

  • What is the third P of the marketing mix?
    Place
  • What does the 'place' in the marketing mix refer to?
    How a business gets products to customers
  • What are the two main categories of distribution?
    Digital and physical
  • What is digital distribution?
    Selling products through digital channels
  • What percentage of retail sales now happen online?
    30%
  • What was Amazon's original business model?
    Online bookstore
  • What are some benefits of digital distribution?
    Global market access and cost savings
  • What are some drawbacks of digital distribution?
    Security concerns and trust issues
  • What does physical distribution cover?
    Sales made through non-digital means
  • What percentage of retail sales in the UK are from physical stores?
    70%
  • What is Walmart known for in terms of distribution?
    Both physical and digital distribution
  • What was Walmart's revenue?
    $59.93 billion
  • What are some advantages of physical distribution?
    Increased visibility and in-store experience
  • What are some drawbacks of physical distribution?
    High overhead costs and limited hours
  • What is a multi-channel selling strategy?
    Offering products both online and offline
  • Why might a business focus on a specific distribution channel?
    To cater to a very local market
  • What are the key features of digital distribution?
    • Involves e-commerce websites and apps
    • Access to a global market
    • Cost savings on rentals and staff
    • Ease of setup and expansion
    • Security and trust issues
  • What are the key features of physical distribution?
    • Involves brick-and-mortar stores and catalogs
    • Accounts for 70% of retail sales in the UK
    • Increased visibility and in-store experience
    • Higher overhead costs
    • Limited sales opportunities based on location
  • What are the advantages and disadvantages of digital and physical distribution?
    Digital Distribution:
    • Advantages: Global access, cost savings, easy setup
    • Disadvantages: Security issues, trust concerns

    Physical Distribution:
    • Advantages: Visibility, preferred in-store experience
    • Disadvantages: High costs, limited hours
  • What is the conclusion about distribution channels in business?
    • Digital distribution offers larger markets and fewer overheads
    • Physical distribution provides visibility and customer preference
    • Multi-channel selling is common among businesses