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Created by
Micah owen
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Cards (20)
What is the third P of the marketing mix?
Place
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What does the 'place' in the marketing mix refer to?
How a business gets products to customers
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What are the two main categories of distribution?
Digital
and
physical
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What is digital distribution?
Selling products through digital
channels
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What percentage of retail sales now happen online?
30%
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What was Amazon's original business model?
Online
bookstore
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What are some benefits of digital distribution?
Global market access
and
cost savings
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What are some drawbacks of digital distribution?
Security concerns
and
trust issues
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What does physical distribution cover?
Sales made through
non-digital
means
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What percentage of retail sales in the UK are from physical stores?
70%
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What is Walmart known for in terms of distribution?
Both
physical
and
digital
distribution
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What was Walmart's revenue?
$59.93 billion
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What are some advantages of physical distribution?
Increased
visibility
and
in-store
experience
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What are some drawbacks of physical distribution?
High
overhead costs
and
limited hours
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What is a multi-channel selling strategy?
Offering products both
online
and
offline
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Why might a business focus on a specific distribution channel?
To cater to a very
local market
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What are the key features of digital distribution?
Involves
e-commerce
websites and apps
Access to a
global market
Cost savings on rentals and staff
Ease of setup and expansion
Security and trust issues
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What are the key features of physical distribution?
Involves
brick-and-mortar
stores and catalogs
Accounts for
70%
of retail sales in the
UK
Increased visibility and in-store experience
Higher
overhead costs
Limited sales opportunities based on
location
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What are the advantages and disadvantages of digital and physical distribution?
Digital Distribution
:
Advantages:
Global
access,
cost savings
, easy setup
Disadvantages:
Security issues
,
trust concerns
Physical Distribution
:
Advantages:
Visibility
, preferred
in-store
experience
Disadvantages: High costs,
limited hours
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What is the conclusion about distribution channels in business?
Digital distribution offers larger
markets
and fewer
overheads
Physical distribution provides visibility and customer preference
Multi-channel selling is common among businesses
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