Choosing marketing methods

• What is the main topic of the lesson?

  Choosing marketing methods
• What is the first factor influencing promotional technique choices?

  Appropriateness of promotional tools
• Why might niche online businesses avoid TV ads?

  They may not benefit from high costs
• How does understanding products and target audience help enterprises?

  It helps choose appropriate marketing methods
• What is the second factor influencing marketing methods?

  Speed, accessibility, and ease of reaching target market
• What are the segments used to identify potential customers?

  Demographic, geographic, psychographic, behavioral
• Why is it effective to advertise a new toy during Saturday morning cartoons?

  It targets the desired audience effectively
• How should social media marketing consider audience preferences?

  By recognizing platform preferences among age groups
• Which age group prefers Instagram over Facebook?

  Teenagers
• What is the third factor influencing marketing methods?

  Cost of promotion
• How do promotion costs and return on investment vary?

  They vary across different promotional methods
• What type of advertising is often the most expensive?

  Above the line advertising
• What is a characteristic of online advertising?

  It tends to be lower cost and targeted
• What does paid media involve?

  Direct payment for promotional channels
• What is an example of earned media?

  Word of mouth promotion
• What does owned media cover?

  Materials published by the enterprise itself
• How can learning from competitors help marketing campaigns?

  It helps create efficient campaigns
• What can be identified by overseeing competitors' social media channels?

  Content with high engagement
• What is the final factor influencing marketing method choices?

  Experience of the entrepreneur
• How does an entrepreneur's experience affect marketing choices?

  It influences method choices in smaller businesses
• What might deter the use of social media marketing?

  Lacking experience in social media marketing
• How can larger enterprises manage diverse marketing strategies?

  By affording specialists like social media managers
• What are the key factors influencing a company's choice of promotional techniques?

  • Appropriateness of promotional tools
  • Speed, accessibility, and ease of reaching target market
  • Cost of promotion
  • Competitor's activities
  • Experience of the entrepreneur
• What are the categories of promotion methods based on cost?

  1. Paid media: Direct payment for channels
  2. Earned media: Consumer-generated promotion
  3. Owned media: Materials published by the enterprise
• What is the importance of targeting the right audience in marketing?

  • Maximizes impact and effectiveness
  • Ensures promotional efforts are directed appropriately
  • Increases chances of successful engagement
• How does the experience of the entrepreneur affect marketing strategies?

  • Influences method choices in smaller businesses
  • Lack of experience may deter certain methods
  • Larger enterprises can hire specialists