Importance of brand image

Cards (30)

  • What are the four essential aspects that contribute to brand image?
    Quality, value, variety, and customer service
  • Why is quality important for brand image?
    It shapes perception of products and services
  • What does a high-quality product provide?
    Expected performance, reliability, and lifespan
  • What factors contribute to perceived quality besides the product itself?
    Packaging and pricing strategies
  • How can packaging enhance the perception of quality?
    By being well-designed and appealing
  • What is value perception in relation to pricing?
    Belief that the product is worth its price
  • Why can value perception be subjective?
    Different customers have varying expectations
  • What reputation can a business gain by delivering excellent value?
    Reputation as a fair business
  • How can a business improve customer satisfaction?
    By offering excellent value for money
  • What does variety refer to in brand image?
    The range of product options offered
  • How can offering a diverse selection impact brand image?
    It showcases expertise and commitment
  • What can too much variety lead to?
    Confusion or perception of less specialization
  • Why is customer service crucial for brand image?
    It enhances the customer experience
  • What does customer service encompass?
    Support provided before and after a sale
  • What is essential during the pre-sale stage of customer service?
    Easy access to information and prompt responses
  • How does after-sale customer service contribute to business?
    It ensures customer satisfaction and loyalty
  • What can excellent customer service lead to?
    Repeat sales and word-of-mouth recommendations
  • How does a perception of high quality affect a business?
    It builds reputation and leads to more sales
  • What role does perceived value play in a business's reputation?
    It grows trust and improves sales
  • How can a large variety of products affect a business's reputation?
    It can indicate knowledge and support
  • What is the impact of customer service on customer loyalty?
    It helps retain customer loyalty and trust
  • How does brand image contribute to a business's success?
    It influences customer perceptions and behaviors
  • What is the importance of brand image?
    It influences customer perceptions and loyalty
  • How does quality relate to customer satisfaction?
    High quality leads to increased satisfaction
  • What role does packaging play in perceived quality?
    It enhances the perception of product quality
  • How do pricing strategies affect brand image?
    They can enhance or diminish perceived quality
  • Why is it important to strike a balance in product variety?
    To maintain a desired brand image
  • What elements are essential for effective customer service?
    Knowledgeable staff and prompt responses
  • How does customer service influence word-of-mouth marketing?
    Excellent service leads to positive recommendations
  • What is the overall conclusion about brand image and business success?
    Brand image influences perceptions and drives success