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Importance of brand image
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Created by
Micah owen
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Cards (30)
What are the four essential aspects that contribute to brand image?
Quality
, value, variety, and
customer service
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Why is quality important for brand image?
It shapes
perception
of products and services
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What does a high-quality product provide?
Expected
performance
,
reliability
, and
lifespan
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What factors contribute to perceived quality besides the product itself?
Packaging
and
pricing
strategies
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How can packaging enhance the perception of quality?
By being
well-designed
and
appealing
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What is value perception in relation to pricing?
Belief that the product is
worth
its
price
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Why can value perception be subjective?
Different
customers
have varying expectations
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What reputation can a business gain by delivering excellent value?
Reputation
as a fair business
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How can a business improve customer satisfaction?
By offering
excellent value
for money
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What does variety refer to in brand image?
The range of
product options
offered
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How can offering a diverse selection impact brand image?
It showcases
expertise
and commitment
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What can too much variety lead to?
Confusion
or perception of less
specialization
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Why is customer service crucial for brand image?
It
enhances
the
customer experience
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What does customer service encompass?
Support provided before and after a
sale
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What is essential during the pre-sale stage of customer service?
Easy access to information
and
prompt responses
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How does after-sale customer service contribute to business?
It ensures
customer satisfaction
and loyalty
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What can excellent customer service lead to?
Repeat sales
and
word-of-mouth
recommendations
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How does a perception of high quality affect a business?
It builds
reputation
and leads to more sales
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What role does perceived value play in a business's reputation?
It grows
trust
and improves sales
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How can a large variety of products affect a business's reputation?
It can indicate
knowledge
and support
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What is the impact of customer service on customer loyalty?
It helps retain customer loyalty and trust
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How does brand image contribute to a business's success?
It influences
customer perceptions
and behaviors
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What is the importance of brand image?
It influences
customer perceptions
and loyalty
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How does quality relate to customer satisfaction?
High quality leads to
increased
satisfaction
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What role does packaging play in perceived quality?
It enhances the perception of
product quality
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How do pricing strategies affect brand image?
They can enhance or diminish
perceived quality
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Why is it important to strike a balance in product variety?
To maintain a desired
brand image
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What elements are essential for effective customer service?
Knowledgeable
staff and prompt responses
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How does customer service influence word-of-mouth marketing?
Excellent service leads to positive recommendations
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What is the overall conclusion about brand image and business success?
Brand image influences
perceptions
and drives success
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