Media Convergence

• Media convergence

  Digitalisation meaning that diff. types of info can now be combined into a single delivery format e.g. phone
• 3 types of convergence:

  Technological, economic + cultural
• Technological convergence

  Diff. types of info combined into 1 delivery format
• Economic convergence

  Digital product companies diversifying to make multimedia delivery systems e.g. Amazon
• Cultural convergence

  Ppl interact w/ e.o. using same platforms > less distinctive culture > homogenisation
• What are 2 things Amazon has been criticised for?

  1. Destroying high street shopping
  2. Worker mistreatment
• AO2: Klaus Schwab

  We've moved into 4th Industrial Revolution
• Whose idea was the 'network society'?

  Castells
• AO2: Castells

  • Most important resource in late-stage Capitalist societies is info
  • Before - info was organised vertically (Elites communicated info from higher up)
  • Now - its changed to horizontally (DFOCs easily accessible) + power is now 'decentralised' ➡️ more pwr w/ the ppl
• How can you increase s. capital using the global network?

  Networks like LinkedIn/Indeed.com to find jobs
• How can global networks provide greater support?

  Online support groups e.g. Mumsnet + FB
• How can the global network aid employability?


  Online interviews, flexible working