Big Data

• Big data

  V. large datasets that can be digitally analysed w/ logarithms to reveal trends e.g. Amazon + buying habits
• Use of Big Data?

  Targeting online users w/ advertising for specific goods
• Pountney's 5 features of Big Data

  Volume, velocity, variety, variability + value
• Who identified the five key features of big data?


  Pountney
• Pountney - 'Volume'

  The vast amount of data generated and collected
• Pountney - 'Velocity'

  The speed at which data is generated, processed, and analysed
• Pountney - 'Variety'

  The different types and formats of data
• 3 sources generating big data?

  Social media, sensors, and transactions
• Pountney - 'Variability'

  The changing nature of the data that companies want to collect
• Pountney - 'Value'

  The usefulness of data, and how it can be analysed to gain conclusions