external enviroment

• What are the PESTLE factors?

  Political

  Economic

  Social

  Technological

  Legal

  Ethical/Enviromental
• Political


  Competition policy

  Industry regulation

  Govt. spending & tax policies

  Business policy & incentives
• Economic


  Interest rates

  Consumer spending & income

  Exchange rates

  Economic growth (GDP)
• Social


  Demographic change

  Impact of pressure groups

  Consumer tastes & fashions

  Changing lifestyles
• Technological


  Disruptive technologies

  Adoption of mobile tech

  New production processes

  Big data and dynamic pricing
• Legal


  Employment Law

  Minimum / Living Wage

  Health & Safety Laws

  Environmental legislation
• Ethical / Environmental


  Sustainability

  Tax practices

  Ethical sourcing (supply chain)

  Pollution & carbon emissions
• Specific aspects


  market conditions

  competition

  income

  interest rates

  demographic factors

  environmental issues

  fairtrade
• Income


  Depends on disposable income
• Interest Rates


  the reward for saving and the cost of borrowing expressed as a percentage of the money saved or borrowed
• Demographic Factors


  Ageing Population

  Continued high net immigration