To investigate how social pressure from a majority group could influence an individual to conform
What was the procedure of Asch's conformity study?
123 American male undergrads were shown a series of lines. They had to match their line to one of 3 options. All but 1 participant were confederates who purposely gave the wrong answer
What was the findings of Asch's conformity study?
74% of the real participants conformed at least once
What was the conclusions of Asch's conformity study?
Suggests that the power of majority influence is very high
Asch completed a number of variables of his study to see what the reason was for conformity:
