reason for a product’s creation
promote: ad/promo a phys product, idea, org_ eg: billboard, film, poster, flyer, TV n radio ad
educate: teach instruction to learn smth_ eg: leaflet, podcast, app, documentary, website
entertain: 4 motional response, enjoyment or escapism_ eg: comic, mag, social media, video game, music vid
influence: persuasive effect on aud to make a choice or to change/inform their views_ eg: social media, charity, podcast, music vid, animation
inform: BRIEF info w/o 2 much detail_ eg: map, flyer, poster, social media, website
