Criminal action and deviant behaviour changes over time. What was once acceptable may become illegal/deviant and what was once illegal/deviant may become acceptable
eg. homosexuality, taking cocaine
Contextually?
Behaviours acceptable in certain situations would not be in others
eg drinking alcohol at 8am
Culturally?
What is considered acceptable or rude varies depending on the culture you are in
eg. eating with your left hand in Arab nations is considered rude
Age/generational?
Some behaviours are acceptable from certain age groups and not others