Methods of promotion

• Public relations involves communicating with the media such as newspapers, tv and radio in order to get favourable publicity for the organisation
• Merchandising is how a firm promotes its product at Point of Sale
• In merchandising a lot of thought is put into the visual display of a product and the way that the product is presented within the selling location
• Sales promotions are short-term offers used by firms to increase sales for their products e.g. 20% off
• Direct selling is the process of communicating directly to the customer through direct mail, telephone, door to door drops or personal selling
• Advertising occurs when businesses pay for the promotion of their product through the main media such as tv, radio and the press
• Advertising is also known as 'above the line' promotion