Passive theories

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Created by
maia morgan

Cards (2)

  • HYPODERMIC NEEDLE THEORY
    • Developed in the 1920s and 1930s
    • Passive audience
    • Linear communication theory
    • No individual difference
  • HYPODERMIC NEEDLE THEORY cont.
    • Suggests the media could influence a large proportion of its audience by 'injecting' them with messages designed to trigger a specific or desired response
    • Suggests the media is a potentially harmful method of communication as the receiver is powerless against the impact of the message