Support for sexual selection comes from a study of lonely hearts advertisements in American newspapers
In the adverts, Waynforth and Dunbar (1995) found that men offered qualities related to resources such as ‘successful, fit, ambitious’
However, women offered qualities linked to physical attractiveness such as ‘flirty, exciting, curvy, sexy’
This supports the idea that females have evolved to prefer males who are genetically fit and can provide resources for them and their offspring, whereas males have evolved to look for fertile women so they can pass on more of their genes