Strength = risk-free and high spatial resolution:
Unlike other scanning techniques (eg PET) fMRI doesn’t rely on the use of radiation and is safe
It also produces images with a high spatial resolution (showing email by the millimetre)
Means fMRI can safely provide a clear picture of how brain activity is localised
Limitation = expensive and poor temporal resolution:
FMRI is expensive compared to other techniques
Has poor temporal resolution because of 5-second lag between initial neural activity and image
Means fMRI may mot truly represent moment-to-moment brain activity