Marketing mix

• What are the four Ps of the marketing mix?

  Product, price, promotion, and place
• What does 'product' refer to in the marketing mix?

  Quality, design, packaging, and brand
• What aspects are included in 'price' within the marketing mix?

  Retail price, discounts, payment plans, credit terms
• What does 'promotion' encompass in the marketing mix?

  Advertising, personal selling, public relations, emails
• What does 'place' refer to in the marketing mix?

  Retail location, delivery, and distribution methods
• How does knowing your target market affect the marketing mix?

  It influences the four Ps of marketing
• Why would a high-end hamburger require a higher price?

  Because its costs are high due to ingredients
• What type of burger would suit a target market that is vegetarian?

  A vegetarian burger
• How should the marketing mix be adapted for a target market that spends time at sea?

  Use waterproof packaging and offer delivery
• What is the overall purpose of the four Ps in marketing?

  To create an effective marketing strategy
• What are the components of the marketing mix?

  • Product: Quality, design, packaging, brand
  • Price: Retail price, discounts, payment plans, credit terms
  • Promotion: Advertising, personal selling, public relations, emails
  • Place: Retail location, delivery, distribution methods
• How does the target market influence the marketing mix?

  • Determines product features and pricing
  • Influences promotional strategies
  • Affects distribution methods