The tendency to judge all people in terms of your own cultural assumptions
what is Alpha bias?
- refers to theories the assume there are profound and enduring differences between cultural groups, which must inform psychological research and understanding...
what is beta bias?
refers to a tendency to ignore or minimise cultural differences
results in theories where all people are assumed to be the same , unrepresentative of cultural diffs
Example- strange situation
what is Ethnocentrism?
refers to the use of our ethnic or cultural group as a basis for judgements about other groups. There is a tendency to view the beliefs, customs and behaviours of our own group as ‘normal’ or even superior
How is ethnocentrism an example of alpha and beta?
If your culture is different or better others are devalues
If psychologists believe their world view is the only view
what is Cultural relativism?- the view the behaviour cannot be judged properly unless it is viewed in the culture which it originates from
what is considered right in one culture may be considered wrong in another.
