SOCIAL LEARNING

• AO1 - SOCIAL INFLUENCES?

  • social learning theory proposed by Bandura
  • observing other behaviour influences ours
  • learnt through imitation of role models
  • e.g. parents, peers, school, media
  • form mental representations of acts they witness in social world and their consequences
  • vicarious reinforcement
• EVALUATION OF SOCIAL INFLUENCES?

  + Brown and Ogden

  +/- Kotler et al

  -Hare-Brunn
• BROWN AND OGDEN?

  • correlations between parents and children (snack food intake, eating motivations and body dissatisfaction)
• KOTLER ET AL?

  • children indicated preference for a food associated with a familiar TV character
  • children more willing to try more pieces of healthy food if associated with favoured character (RWA)
  • however, chose salty snack associated with unfamiliar character over healthy food associated with familiar character
• HARE-BRUNN?

  • 8 to 10 year olds
  • Danish
  • correlation found between hours spent watching TV and unhealthy food preferences
  • re-tested 6 years later
  • correlation weakened in boys and disappeared in girls
  • increase in influence of friends
• AO1- CULTURAL INFLUENCES?

  CULTURE: general customs/ beliefs of a particular group of people at a particular time

  CULTURAL NORMS

  • unwritten rules of a society that guide behaviour
  • e.g. White-British Sunday roast

  MEAT EATING

  • France: offal
  • American: steaks
  • Rajasthan (India): none

  CULTURE AND LEARNING

  • associate favourite foods with happy experiences growing up
  • classical conditioning
  • linked to cultural events
  • vicarious reinforcement (rewards)
• EVALUATION OF CULTURAL INFLUENCES?

  + Rozin
• ROZIN?

  • phone interviews
  • 6000 adults
  • "prefer 10 choices or 50 choices at an ice-cream parlour"
  • "expect a large or small menu at a upmarket restaurant"
  • USA and UK prefer and expect large variety
  • European countries (Italy/ France) prefer and expect a smaller variety