Jonathan bailey

• jonathan bailey- subject of a main article and photoshoot in the mag and is dressed in a typical metrosexual way well groomed in designer clothing sitting high up in a tree and engaging in direct mode of address connoting masculine power.
• subverting genre stereotypes- jonathan bailey does however appear to subvert some of the usual conventions of heterosexual masculinity in men's lifestyle magazines with some flamboyant, feminine style clothing and at least one photo where he looks away in a more traditionally female indirect mode of address.
• can appeal to the homosexual gaze and supports a new ideology of deliberately appealing to gay readership- flamboyant clothing and indirect mode of address.
• rather than spiking any gender trouble- the representation of Bailey offers a broader vision of masculinity beyond the old heteronormative values. GQ wants to position itself as part of this evolution of masculinity.
• large amounts of white space in his inside articles which helps to focus on the reader's attention and create a stylish, aesthetic feel