what is the procedure for content analysis?
1) make sure whatever you have is in a written out format e.g. transcripts
2) decide on your categories looking for and assign each a code (e.g. newspaper article and looking for derogatory terms for mental illness such as "mad"). Decide categories from pilot study
3) work through the qualitative data and code each time a category appears
4) add up how many times each code appeared
5) can be expressed as %, in graph, or analysed with a statistical test