benefits

• • Overly simplistic theories:The cognitive approach is criticized for being overly mechanical (machine reductionism), comparing humans to computers. Unlike computers, humans act irrationally and have emotions that influence decisions, reducing the validity of this explanation.
• • Overreliance on laboratory studies:Laboratory research, such as Peterson and Peterson’s memory study, uses artificial tasks and settings that lack ecological validity. This makes findings less generalizable to real-life memory use.