Commercialisation of physical activity and sport

• Benefits of commercialisation in sport:

  Sport:

  • Increased revenue helps sportspeople and sports organisations to increase participation, improve performance, and attract support.

  Media:

  • Media benefits from commercialisation of sport. High profile sport stories help to attract audiences, listeners and readers.

  Sponsors:

  • Sponsors benefit from the commercialisation of sport. High profile coverage of sport ensures a high profile for their companies and products.

  Commercialism can also be negative, people believe that it has destroyed the traditional community-based links.
• The golden triangle:

  The golden triangle shows the relationship between sport, the media, and sponsorship. It represents the commercial - money-making - nature of sport.

  
• Types of sponsorship and media:

  Media:

  • Television - Local and national, free view, subscription or pay-per-view.
  • Radio - Local and national, analogue and digital, public and commercial.
  • Press - Newspaper, local, national, daily, weekly

  Sponsorship:

  • Financial
  • Clothing and equipment + footwear.
  • Facilities.
• Commercialisation:

  The relationship between sport, sponsorship, and the media.