McGeoch and McDonald’s study

• What was the aim of McGeoch and McDonald's study?

  To see the effect of two activities on memory
• What method did McGeoch and McDonald use in their study?

  Learned a list of 10 words and another list
• What types of words were included in the second list?

  Synonyms and antonyms
• How did the second list affect memory according to the results?

  Memory was affected most by similar meaning
• What conclusion can be drawn from McGeoch and McDonald's study?

  Interference affects memory accuracy, especially similar items
• What are the strengths and weaknesses of McGeoch and McDonald's study?

  Strengths:

  • Controlled research with high control
  • Counterbalancing used to reduce bias

  
  

  Weaknesses:

  • Artificial task not reflecting real-life memory
  • Limited applicability to everyday situations
• What does the evaluation suggest about the task used in the study?

  It does not reflect real-life memory tasks
• What is the extra point made by Tulving and Psotka regarding forgetting?

  Information may not be forgotten but inaccessible
• Who proposed the idea that information may not be forgotten?

  Tulving and Psotka