Minority influencing change

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Created by
J woott

Cards (7)

  • Example of minority influencing change
    Civil rights movement
  • First stage of conversion process in minority influencing change
    Drawing attention to issue: minority must alert society to minority groups views and beliefs
  • second stage of conversion process in minority influencing change
    Consistency: minority must be consistent in their approach
  • third stage of conversion process in minority influencing change
    Deeper processing: attention drawn to situation causes surface level accepters to question own beliefs
  • Fourth stage of conversion process in minority influencing change
    Augmentation principle: minority members do something to show dedication/ commitment to cause
  • fifth stage of conversion process in minority influencing change
    Snowball effect: more and more people adopt beliefs as their own
  • sixth stage of conversion process in minority influencing change
    social crytomnesia: change in society achieved, people aware of change but cannot pinpoint exactly when or how it happened