stakeholder mapping

• Stakeholder mapping - used to identify how much power and interest stakeholders hold
• top left - keep satisfied
• top right - manage closely
• bottom left - monitor
• bottom right - keep informed
• manage closely 


  • sponsors & customers
  • make greatest effort to satisfy
  • communicate with regularly
• keep informed 


  • support functions (hr, finance etc)
  • keep adequately informed
• keep satisfied 


  • functional managers
  • keep good communication
• minimal effort/monitor


  • general public
  • make sure there’s no problems
  • touch base with timely