Minority influence

• What is minority influence defined as?

  Conversion of majority views to minority views
• What are the three factors that enhance minority influence?

  Consistency, commitment, and flexibility
• What does consistency mean in the context of minority influence?

  Repeating the same message over time
• What is diachronic consistency?

  Repeating the same message over time
• What is synchronic consistency?

  All members share the same clear message
• How do government ministers demonstrate synchronic consistency?


  By following the party line on issues
• Why is commitment important for minority influence?

  It shows willingness to suffer for beliefs
• What does the augmentation principle suggest?


  Strong actions indicate strong internal motivation
• How does flexibility contribute to minority influence?

  It shows reasonableness and openness to arguments
• How can green campaigners demonstrate flexibility?

  By adjusting their demands for electric cars
• What is the snowball effect in minority influence?

  Minority influence grows exponentially over time
• What did Moscovici’s study find about consistent minorities?

  They were more convincing than inconsistent ones
• What was the outcome of Nemeth’s mock jury study?

  Flexible Confederates were more convincing
• What is a limitation of lab studies on minority influence?

  They lack ecological validity and realism
• How does social change relate to minority influence?

  Minorities can change societal attitudes and beliefs
• What role do governments play in social change?

  They create and enforce laws for society
• What is social crypto amnesia?

  Forgetting the source of new ideas over time
• How can leaders encourage positive social change?

  By promoting healthy behaviors and practices
• What is the significance of the Civil Rights Movement in minority influence?

  It showed commitment and consistency in protests
• How did LGBTQ+ activists demonstrate flexibility?

  By advocating for civil partnerships first
• What is the relationship between commitment and the augmentation principle?

  Committed actions indicate strong internal motivation
• What is the significance of personal sacrifice in minority influence?

  It demonstrates commitment to a cause
• How do social norms impact individual behavior?

  They dictate acceptable behaviors in society