Social influence and social change

• How can a minority group adjust their position for influence?

  By proposing reasonable compromises
• What did Moscovici’s study on minority influence find?

  Consistent minorities are more convincing
• What was the outcome of Moscovici’s study regarding real participants?

  68% did not conform to the consistent minority
• What did Neo's study on flexibility find?

  Flexible minorities were more persuasive
• What is the role of governments in social change?

  • Create and enforce laws
  • Influence societal behavior
  • Example: Smoking bans and social distancing
• What is normative social influence?

  Conformity to avoid social rejection
• How can minority groups use informational social influence?

  By providing new information to the majority
• What is social crypto amnesia?

  Forgetting the source of new ideas
• What happens to extreme actions taken by minority groups over time?

  They can become mainstream and accepted
• What are the evaluations of social change?

  • Focus on real-life examples
  • Highlight roles of consistency, commitment, flexibility
  • Discuss limitations of lab studies
• What was the significance of Bloody Sunday in the Civil Rights Movement?

  It sparked national outrage and support
• How did LGBTQ+ activists show flexibility?

  By accepting civil partnerships as a compromise
• What practical applications can be derived from minority influence concepts?

  Encouraging positive social change in health
• What is a criticism of social change research?

  It often relies on natural experiments