industry

• developed by guerilla games and published by sony interactive entertainment
• sony interactive entertainment have purchased a number of smaller videogame companies allowing them to expand and grow in power, - horizontal integration
• sony interactive entertainment horizontal integration examples- naughty dog, fabrik games, insomniac games
• guerilla games- used to be lost boy games,
• the game is only available on sony consoles adding a sense of exclusivity
• strategically the game was released alongside the PS5, could be an option for players first games,
• was commonly purchased alongside the release of ps5 to experience the new engine of graphics
• the fact HFW is a sequel to HZD reduces the risk for sony and guerilla games as they knew it had an existing fan base/audience
• sony could be concerned with nintendo's Breath Of The Wild Zelda series
• fsony released HFW as a direct competitor to the Nintendo game to target fantasy adventure players
• synergenic partnership with Titan Comics helped to promote the franchise
• guerilla games/sony released an official game soundtrack