industry

• published by conde nast
• conde nast- subsiduary of the parent company advanced publications, who produce vogue, GQ and wired
• advanced publications also has diversified into news and online media by purchasing reddit
• conde nast- have film and TV divisions and even property- this diversification from them helps to reduce risk
• conde nasts ethos- 'championing all voices'- their dominant ethos is centred around embracing inclusivity
• they also seem to focus on embracing new technologies
• ads are one of the main sources for GQs revenue
• print magazines sales are declining so publishers have to find other ways of making money
• audiences are choosing to get their news, advice, entertainment, gossip etc from free online sources
• both GQ and Conde Nast have online stores selling clothing, merch and art eg vintage covers and photographs
• GQ has their own branded events such as 'GQ man of the year' and 'GQ heroes' to promote the magazine and increase publicity
• GQ does videos on youtube encouraging audience integration
• GQ magazine has profiles on all the major social media sites
• their social media posts always link to the website to drive readers back to their site and into the arms of advertisers
• signing up to their newsletter will allow them to email you with promotions and incentives and may give them access to useful audience data
• subscriptions are also promoted to try to increase regular revenue/sales
• conde nast often buy out competing magazines- horizontal integration,
• GQ often opt for trending stars on their front covers to attract audiences
• Advertising is a key way of earning money for magazine producers
• Audiences are choosing to get their news, advice, gossip and entertainment from free online sources instead
• Conde nast have sold off magazines such as bride to reduce risk
• Conde nast have chosen to move some of their titles from print to online only
• both GQ and conde nast have online stores selling clothing, merchandise and art eg vintage covers and photographs