EVALUATION PHRASES

• What is the structure of the essay for the 12 marker?

  Three paragraphs: agree, disagree, overall opinion
• What should the first paragraph of the essay contain?

  Argument support
• What should the second paragraph of the essay contain?

  Arguments against
• What is the purpose of the last paragraph in the essay?

  To provide an overall opinion
• What evaluative phrases should be used in the evaluation paragraph?

  1. Consider where the company is now and where it might go in the future
  2. Consider the short term and long term benefits and drawbacks
  3. Risk is always key to consider
  4. Consider the other stakeholders
  5. Go with the option, but they must also do x too
  6. Go with x because it will help overcome the problem of y
  7. Consider the resources available to the company and the position it's currently in
  8. Consider the speed of the decision; some options will give more impact quicker than others
  9. Prioritize arguments
• Why is it important to consider where the company is now and where it might go in the future?

  It helps assess potential growth and stability
• What should be considered regarding short term and long term benefits?

  Both benefits and drawbacks should be evaluated
• Who are the other stakeholders that should be considered?

  Employees, customers, investors, and community
• How can choosing option x help overcome problem y?

  It addresses specific challenges effectively
• Why is it important to consider the resources available to the company?

  Resources determine feasibility
• What does considering the speed of the decision imply?

  Some options yield quicker impacts than others
• Why is it important to prioritize arguments in the evaluation?

  It helps focus on the most compelling points
• What does it mean to demonstrate strong financial improvements?

  Indicates potential for solid investment returns