pri/sec research

• examples of primary research

  • focus groups
  • Interviews
  • Surveys
  • Product testing and trialling
• primary research - first hand data
• secondary research - second hand data
• Examples of secondary research

  • market reports
  • trade&industry associations
  • sales transaction
  • big data
  • analytics
• Pros and cons of primary research

  • Pros - up to date and reliable
  • Cons - time consuming and expensive
• Pros and cons of secondary research

  • Pros - free and easy to gather
  • Cons - out of date, not always specific, expensive