consumer/industrial goods

• Consumer goods - bought for personal consumption
• industrial goods - bought for further processing
• convenience products

  • bought frequently
  • little planing or shopping effort
  • low customer involvement
  • low price, mass promotion, widespread distribution
• Shopping products

  • bought less frequently
  • customers careful on suitability, quality, brand, price etc
  • high price, selective distribution, advertising by reproducer & reseller
• Speciality products

  • unique
  • buyers make special effort when buying
  • high price, exclusive distribution, careful targets
• Materials & parts

  • Raw materials
  • Mostly sold to other industrial users
  • Price & service key issue
• Capital items

  • Industrial products used in production or operations
  • Eg -> IT systems, buildings, infrastructure
• Supplies & services

  • Operating supplies eg. Energy
  • Business services eg. Maintenance & security