distribution

• Multi channel distribution - using multiple channels/methods to distribute products to reach a wider audience
• benefits of mcd

  • larger target reached
  • higher revenues/profits
  • convenient
• limitations of mcd

  • cause conflict/competing with retailers
  • complex to manage
  • pricing may become confusing
• traditional

  producer -> wholesaler -> retailer -> consumer
• modern

  producer -> retailer -> consumer
• direct

  producer -> consumer
• wholesaler - sells goods in large quantities at low prices, typically to retailers
• Retailer - sells goods to public in small quantities for use or consumption rather than for resale