distribution

Cards (8)

  • Multi channel distribution - using multiple channels/methods to distribute products to reach a wider audience
  • benefits of mcd
    • larger target reached
    • higher revenues/profits
    • convenient
  • limitations of mcd
    • cause conflict/competing with retailers
    • complex to manage
    • pricing may become confusing
  • traditional
    producer -> wholesaler -> retailer -> consumer
  • modern
    producer -> retailer -> consumer
  • direct
    producer -> consumer
  • wholesaler - sells goods in large quantities at low prices, typically to retailers
  • Retailer - sells goods to public in small quantities for use or consumption rather than for resale