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Topic 3 marketing
distribution
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Created by
Myka Diaz
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Cards (8)
Multi channel
distribution
- using multiple channels/methods to distribute products to reach a wider audience
benefits of mcd
larger
target
reached
higher revenues/profits
convenient
limitations of mcd
cause
conflict/competing
with retailers
complex
to manage
pricing may become
confusing
traditional
producer
->
wholesaler
->
retailer
->
consumer
modern
producer
->
retailer
->
consumer
direct
producer
->
consumer
wholesaler
- sells goods in large quantities at low prices, typically to retailers
Retailer
- sells goods to public in small quantities for use or consumption rather than for resale