BEHAVIOURIST

• KEY POINTS OF BEHAVIOURIST APPROACH?

  • stimulus-response links
  • reinforcement
• KEY PROCESS OF FOOD CLASSICAL CONDITIONING?

  flavour-flavour learning
• FLAVOUR-FLAVOUR LEARNING?

  • develop preference for new food due to association with already liked flavour
  • e.g. sweetening
  • then leads to liking of new food on own
  • develop aversion for new food due to association with already aversive flavour
• EVALUATION OF FLAVOUR-FLAVOUR LEARNING?

  • evolutionary approach better explains aversion
  • "biologically prepared" to avoid harmful foods
  • only one negative experience required over repeated negative associations
  • explains why we avoid food after one negative experience not just many
• OPERANT CONDITIONING OF FOOD?

  • children directly reinforced
  • by parents/ older siblings
  • rewards for eating certain foods
  • in form of praise/ encouragement/ punishment