types of conformity

• compliance


  going along with others to gain their approval or avoid their disapproval
• internalisation 


  going along with others because you have accepted their point of view as it is consistent with your own
• identification


  an individual adopts an attitude or behavior because they want to be associated with a particular group or person
• compliance is a public behavior change that is superficial and temporary
• identification is a public and private behavior change that is superficial and deep as well as temporary
• internalisation is a private behavior change that is deep and permanent