Types of conformity

• Conformity is defined as 'yielding to group pressure'
• SHALLOW LEVEL- COMPLIANCE

  - IDENTIFICATION

  DEEPEST LEVEL - INTERNALISATION
• COMPLIANCE

  • publicly conform to the group but privately maintain our views
  • behaviours do not match opinions
  • temporary
• IDENTIFICATION

  • conform to a social role we have taken on
  • happy to conform to that role
  • lasts as long as we are in that role
• INTERNALISATION

  • conform to the group as we share their views
  • behaviours match opinions
  • permanent