paul abbott quote

• 'writing three strong female leads is one thing. Writing women that men would choose as leaders has been particularly satisfying'
• bandura's hypodermic needle theory- the audience is passive and powerless to prevent the influence of the text
• cultivation theory- Gerbner would say using his effects theory called Cultivation Theory that television appears to cultivate people's ideologies and beliefs. The more television you watch, the greater the effect,
• Gerbner- the more violence against women depicted in shows such as No Offence, the more more audiences will normalise it and expect it- cultivation theory