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• The multistore model was proposed by Richard Atkinson and Shifrin and it has three components
• the three components of the msm are the sensory register, short term memory and long term memory
• sensory register

  • encoding is modality specific
  • duration -
  • iconic- 0.5 secs
  • echoic- 3-4 secs
  • haptic- <1 sec
  • capacity is unlimited
  • forgetting is due to trace decay
• short term memory-

  • encodes acoustically
  • capacity is 7+/-2 items
  • duration is 18-30 secs
  • forgetting is due to displacement/decay
• long term memory

  • encodes semantically
  • duration lasts a lifetime
  • capacity is unlimited
  • forgetting is due to interferance