vogue

• large masthead in front of the star

  • makes magazine brand feel important
• serif front of masthead

  • signifies class and luxury
• lettering is slim and delicate

  makes feel chic and sophisticated
• colour palette of red, black, grey and white

  • adds feeling of sophisticated and chic
  • cultural context - red within muslim cultures, a colour of celebration life and love giving cover a positive feel
• demographic information

  • target audience: women + younger audiences
  • 64% vogues readers are women age 25-44
  • 40% earn £50,000 per year or more
  • are affluent - have more lavished life and disposable incomes, culture capital
• psycographics information

  • aspirer
  • succeeder
  • mainstreamer hints
  • have passion for fashion
  • have fashion conscious - care for quality and invest more
• who was malala?

  • an activist for womens rights
  • spoke out about womens education in pakistan
  • shot on school bus by talaban
  • when 16 spoke out infront of the UN
  • a succeeder
• why is malala on the front cover?

  • follows same aspects of aspirer and succeeder
  • she's a role model