Marketing

• What are the key marketing strategies that are affected by innovation?

  • Branding
  • Pricing
  • Customer communication
  • Sales strategies
• How is branding impacted by innovation?

  Creating unique and memorable brands using new marketing tools and technologies like digital content and social media
• How is pricing impacted by innovation?

  Introducing process innovation can lead to lower prices as a business becomes more efficienct and having lower unit costs
• How has customer communication been impacted by innovation?

  Utilising digital platforms and interactive content to engage consumers beyond traditional advertising