LASSWELL'S MODE OF COMMUNICATION

• inventor of Lasswell's MOC : Harold Dwight Lasswell
• Lasswell Model of Communication:

  1. believes that a convenient way to describe an art of communication is to answer the ff questions:
  2. who
  3. says what
  4. in which channel
  5. to whom
  6. with what effect
• Harold Dwight Lasswell

   → Born on Febuary 13, 1902

   → Died on December 18. 1978

   → He is an American Political Scientist
• Believes that a convenient way to describe an act of communication is to answer the following questions:

  • Who
  • Says What
  • In Which Channel
  • To whom
  • With What Effect