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Theorists
Media Language Theorists
Levi Strauss
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Created by
Bibi Symons
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Cards (8)
What is
Levi-Strauss'
theory?
The
Theory of structuralism
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What is Levi-Strauss' theory?
The Theory of
structuralism
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What does Levi - Strauss suggest?
That
binary opposites
create narrative in texts meaning that we need to ' opposite' things to make a text interesting. And as a result you can see producers
ideologies
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Who was Levi Strauss?
An
anthropologist
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What are some examples from ST according to levi-strauss
monster and humanity
upside down and small town America
violence and peace
science and love / companionship
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What are some examples from D83 according to levi-strauss
Spy/State/Government and Family/Personal relationships
Ma
nipulation a
nd au
thentic l
ove
Danger and Safety
East and West
co
mmunism a
nd ca
pitalism
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How is Levi Strauss theory useful?
Can be applied to many me
dia texts i
ncluding TV dramas
can be used to explore the complexity of drama
Can be used to consider id
eological p
osition of the text
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How is Levi Strauss theory limited?
Doesn't specifically relate to LF
TVDs
does not explore the ownership and control of media products
Doesn't provide a way of considering how audiences might actually interpret the text
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