explains that learning can occur by observation, modelling and vicarious reinforcement, explains observational learning
first, behaviour is modelled by a role model
role model
somebody who tends to have some importance to the learner
how can things be modelled
live, verbally or through tv symbols
second, the observer identifies with the role model by connecting themselves to the model via a link
third, the behaviour is then observed and noted, meaning the observer must pay attention to the role model
fourth, the behaviour is imitated and so it is learnt, whether it is repeated again depends on reinforcements and rewards
not all behaviour is imitated it depends on the model and consequences observed
cognitive processes in observational learning
observation -> info is attended to -> stored in memory -> motivation -> reproduction
social learning stages
attention, retention, reproduction, motivation
vicarious learning
a term used to explain that reinforcement can occur through others being reinforced
vicarious reinforcement
to imitate a behaviour that you've seen rewarded
vicarious punishment
not doing a behaviour because youve seen somebody punished for it
vicarious extinction
stopping a behaviour after seeing people not be rewarded for it
modelling effect
someone does something they have seen and would not have done otherwise
eliciting effect
someone watches a behaviour, copies it but does it differently
disinhibiting effect
behaviour is done that someone would have otherwise not thought was okay but they've seen it be done with no punishment
inhibitory effect
someone sees a role model punished so wont do it
models are more likely to be imitates if similar to observers or if they are perceived as superior
research evidence to support
Cook and Mineka (1990) found that observer monkeys did learn a fear of snakes from observing the model monkeys show a fear of snakes, supports the idea that behaviour is learned
weakness of Cook and Mineka
animals used, differences between, however, monkeys used which are close to us in evolutionary terms
support from Bandura
children who observed an aggressive role model were more likely to be aggressive towards a bobo doll than the group with the 'kind' role model
weakness of SLT
can't explain how children like Little Albert could learn without role models